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H&M’s New Campaign Video Reminds Us There’s Only One Important Rule In Fashion

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FASHION

H&M’s New Campaign Video Reminds Us There’s Only One Important Rule In Fashion

H&M’s new campaign video “Close The Loop” is a super slick video that promotes diversity and celebrates all that is fun about fashion, while delivering a serious message about sustainability. It is the most diverse fashion campaign we’ve ever seen.

 

 

“Close The Loop” features  about 69 models of all shapes and sizes, from different backgrounds and with very different personal styles. From Sikhs to Transgenders, this video features all types of people.

 

About Author

Rachi P. is the Founder of 'The Style Momma' and a retail-chain entrepreneur based in New York. The mother of two has a background in health, but her uncanny passion in fashion & style led to the set up of 'The Style Momma'.

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