October is Breast Cancer Awareness Month and with that comes a plenty of events and social media campaigns meant to raise awareness around a disease that will strike nearly a quarter-million people this year.
Today, Oct. 13, marks the month’s raciest event, #NoBraDay, and Instagram is filling up with images of women who’ve let their girls free.
But the idea is questionable whether this social media campaign that’s trending today is the best way to address a serious issue? Some even question whether it’s a hoax meant to encourage women to go topless or take breast selfies.
#NoBraDay is mysterious because an organization and fund-raising campaign aren’t attached to it and nobody seems to know the origin of this event. We checked in with the American Cancer Society and they couldn’t offer insight.
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?NO BRA DAY.!! ? ( • )( • ) ???? #oct13#nobraday#hoorahfortheboobies#freeboobs#happyday#happytuesday A photo posted by Xander G.???? (@brujolicious) on
The Facebook community page International No Bra Day has a message:
Boobies are Fantastic… We all think so. And what better way to express the way we feel than to support a full day of boobie freedom??
Women are magnificent creatures, and so are their breasts. Let us spend the day unleashing boobies from their boobie zoos.Ladies, free your breasts for 24 hours by removing those dreadful (but at times oh-so-helpful) bras. Our perkiness should not be hidden. It is time that the world see what we were blessed with. Your breasts might be colossal, adorable, miniature, full, jiggly, fancy, sensitive, glistening, bouncy, smooth, tender, still blossoming, rosy, plump, fun, silky, Jello-like, fierce, jolly, nice, naughty, cuddly… But the most used word to describe your breasts on July 9th should be FREE!
Gentlemen, you can participate too! Your job will be to support us ladies by rocking something purple. It can be a purple tie, purple boxers, purple socks, the NNBD button or t-shirt.. If it is purple or with the NNBD logo, it supports us. (Your support means quite a lot to us…)
If wearing a bra on this day is absolutely necessary, you can definitly show your support by wearing something purple.
Yay for boobies!
P.S. Ladies…. Wearing a white t-shirt on this day is not only acceptable, but encouraged!
**Breast Cancer is something you should take seriously and be checked for.**
And while many are posting sexy shots in social media, many have keyed into the event’s unofficial nature and are slamming it for sexualizing a serious issue.